Given the continued lockdown, trend manufacturers have needed to suppose outdoors the field to prepare picture shoots. The newest up to now is Jacquemus, which has referred to as on Pierre-Ange Carlotti to seize the visuals for its new marketing campaign by way of FaceTime. And who higher than Bella Hadid to strike a pose for the photographer? Exhibiting the important thing items of the spring-summer assortment with a blinding smile, the American mannequin seemed to be very a lot relaxed when working from dwelling.
Nearly in all places on this planet, photographers, designers, fashions, artwork administrators, stylists, hairdressers and make-up artists are at present below orders to remain at dwelling. Not surprisingly, this state of affairs quantities to a big drawback for trend homes and ready-to-wear manufacturers which have been counting on bringing all of those stunning individuals collectively to provide campaigns for his or her 2020 spring-summer collections.
In response to those antagonistic circumstances, manufacturers have needed to be extra artistic than ever. A working example is Jacquemus. This week the style label offered photographs for its summer season marketing campaign that includes American high mannequin Bella Hadid, which have been captured over FaceTime by photographer Pierre-Ange Carlotti below the supervision of Simon Porte Jacquemus.
For this specific summer season marketing campaign, the group couldn’t depend on the evocative energy of a paradisiacal setting. Bella Hadid, whose silhouette seems unchanged after weeks of lockdown, strikes a pose in all however empty rooms, surrounded by white partitions, mirrors and home windows. Nonetheless, this has executed nothing to decrease the ability of those photographs of the 23-year outdated presenting the label’s ready-to-wear items, and even posing nude, or virtually nude, with Jacquemus’ iconic luggage.
Christened “Jacquemus at dwelling,” the marketing campaign is now seen on social networks. Bella Hadid shared the photographs together with the comment: “Greatest few hours… Reconnecting….”.