Fashion Nova

Style Nova Forays Into Make-up With NovaBeauty


Photograph credit score: Style Nova

We’ve all heard of quick meals and quick trend, however how about quick magnificence? The grandmother of quick trend, Style Nova, launched its first magnificence line, NovaBeauty, on June 14, including a brand new class to its repertoire of cheap, expediently delivered merchandise. Drugstore make-up dupes have existed alongside luxurious make-up merchandise since, about, the daybreak of time, however Style Nova’s e-commerce factor may be a game-changer.

The primary NovaBeauty drop, the Lip Assortment, options three merchandise starting from $10 to $12: the Excellent Pout Lipstick in 26 shades and three finishes, 2-in-1 Snatched Lip Liner in 10 shades, and Moisturizing Wealthy Glow Lip Gloss in 12 shades. With a mess of shades and finishes, from scorching purple to the right nude brown, and shimmer to matte, it’s simple to create your good lip package for the summer time on a price range.

In a Reel posted on @novabeauty’s Instagram web page, a #novababe creates the “Gorgeous Crimson Lip,” making use of the 2-in-1 Snatched Lip Liner in Crimson, Luminous Cream Lipstick in Blaze⁠, and Moisturizing Wealthy Glow Lip Gloss in Dime to her plumped-up pout⁠.

After two years within the making, the 48-piece, cruelty-free and vegan lip assortment is simply the start for Nova Magnificence, which has already launched previews of its upcoming drop, the Eye Assortment, consisting of 29 novel eye and forehead merchandise.

On the style entrance, Style Nova has been identified for his or her fast-paced, high-volume drops mirroring the micro-trend cycle.

“Style Nova has at all times been concerning the full look – an inclusive, head-to-toe aesthetic that’s trend-driven, attainable, and high-quality,” says Richard Saghian, CEO and Founding father of Style Nova and NovaBeauty in a press launch. “We have taken the identical method with NovaBeauty.”

Style Nova’s foray into magnificence is just not in uncharted territory. In Could 2021, fast-fashion retailer Zara launched its make-up line, with merchandise starting from $8 to $26.

Even in its infancy, Nova Magnificence has acquired the celeb stamp of approval, from Promoting Sundown stars Chrishell Stause and Amanza Smith to Adriana Lima who Instagram storied the Lip Assortment on launch day.

“Carrying the liner in Pink Nude 01 Lipstick in Dream Gloss in Choose,” Chrishell captioned her story beneath @NovaBeauty’s ‘Nova Babes‘ Instagram story spotlight, panning over the gathering whereas displaying off her natural-lips-but-better look.

Need to recreate Chrishell’s look or discover your individual signature lip? Try the most recent lippies under.

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